{"product_id":"william-egglestons-guide","title":"William Eggleston's Guide","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-italic\"\u003eWilliam Eggleston's Guide\u003c\/span\u003e\u003cspan\u003e was the first one-man show of color photographs ever presented at The Museum of Modern Art, New York, and the Museum's first publication of color photography. The reception was divided and passionate. The book and show unabashedly forced the art world to deal with color photography, a medium scarcely taken seriously at the time, and with the vernacular content of a body of photographs that could have been but definitely weren't some average American's Instamatic pictures from the family album. These photographs heralded a new mastery of the use of color as an integral element of photographic composition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Gibbs Smith","offers":[{"title":"Default Title","offer_id":67299739730169,"sku":"BK-CT-0004.WEG","price":40.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/reedsmythe.com\/products\/william-egglestons-guide","provider":"Reed Smythe \u0026 Company","version":"1.0","type":"link"}